Apple Inc. (AKA Apple) is a consumer electronics company based in Cupertino, California in the United States. It is currently known for it’s flagship product the iPhone. It is the most cash-rich company in the world with over $130 billion in the bank.

What may seem like a strength can actually reveal a long-term weakness. If Apple is not spending it’s money on developing new products and diversifying it could easily stagnate. Apple’s other problem is its hater-base. The more competition there is in the market, and the more people feel Apple is “overpriced”, the more difficult it will be to pull customers back after an Apple product hiatus.

So why is Apple considered one of the Big 6 if it isn’t investing in futurist products? It is largely because of how much credit Apple should be given for changing the world through innovative consumer electronics. The smartphone as it is today is because of Apple, our mobile app driven world is because of Apple. They are also not afraid to take unpopular moves (which really get’s the haters all fired up). The latest of which is to get rid of the headphone jack and a move to push wireless headphones. In our opinion, it’s about time that outdated technology was removed from our lives. Untying headphones is a pain in the arse, so why not get rid of it. Sure, the options are expensive now, but with Apple backing a wireless future more competitively priced products will emerge and get better.

However, in the grand scheme of things, this is minor compared to the other companies in the Big 6. Apple is a secretive company though so we cannot be 100% sure on what they are working on. If the rumours of an Apple Car turn out to be true, that will elevate their status in the Big 6.

Apple, of course, are a contender for the Trillion Dollar Company title. However, they will lag behind without diversification and more boldly invest in their products.

Futurist Analysis
70 %
75 %
65 %
100 %
Public Perception
85 %
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